Peilin Phua

Peilin Phua

University of South Australia - Adelaide / Australia
Business & Management / Marketing
AD Scientific Index ID: 5725083
person_outline Peilin Phua's MOST POPULAR ARTICLES
1-) Examining older consumers’ loyalty towards older brands in grocery retailingP Phua, R Kennedy, G Trinh, B Page, N HartnettJournal of Retailing and Consumer Services 52, 101893, 2020372020
2-) Validating Bluetooth logging as metric for shopper behaviour studiesP Phua, B Page, S BogomolovaJournal of Retailing and Consumer Services 22, 158-163, 2015362015
3-) Does Childhood Exposure to a Brand Improve Brand Name Recognition?: Comparing Age-of-Acquisition Effects with Ongoing Brand Exposure and ExperienceP Phua, B Page, G Trinh, N Hartnett, R KennedyJournal of Advertising Research 63 (4), 370-383, 202312023
4-) Generational advertising: literature review and practitioner insights on key pitfalls and implicationsI Cheah, P PhuaInternational Journal of Advertising, 1-21, 202412024
5-) How prevalent are suggestive brand names and Distinctive Assets? An AI-human approachLM Bali, ZW Anesbury, P Phua, B SharpInternational Journal of Market Research, 14707853241251954, 20242024