Peng Huang

Peng Huang

University of Maryland - College Park / United States
Business & Management / Business Administration
AD Scientific Index ID: 1292049
person_outline Peng Huang's MOST POPULAR ARTICLES
1-) Cocreation of Value in a Platform Ecosystem: The Case of Enterprise SoftwareM Ceccagnoli, C Forman, P Huang, DJ WuMIS Quarterly 36 (1), 263-290, 201210042012
2-) Searching for experience on the web: An empirical examination of consumer behavior for search and experience goodsP Huang, NH Lurie, S MitraJournal of Marketing 73 (2), 55-69, 20099672009
3-) Appropriability Mechanisms and the Platform Partnership Decision: Evidence from Enterprise SoftwareP Huang, M Ceccagnoli, C Forman, DJ WuManagement Science 59 (1), 102-121, 2013221*2013
4-) Platform Sponsor\'s Investments and User Contributions in Knowledge Communities: The Role of Knowledge SeedingP Huang, AR Tafti, S MithasMIS Quaterly 42 (1), 213-240, 2018187*2018
5-) Participation in Open Knowledge Communities and Job-hopping: Evidence from Enterprise SoftwareP Huang, Z ZhangMIS Quarterly 40 (3), 785-806, 20161142016