Peren Ozturan

Peren Ozturan

Özyeğin University - İstanbul / Türkiye
Business & Management / Marketing
AD Scientific Index ID: 4593241
Özyeğin Üniversitesi
person_outline Peren Ozturan's MOST POPULAR ARTICLES
1-) The Differential Impact of Brand Loyalty on Traditional and Online Word of Mouth: The Moderating Roles of Self-Brand Connection and the Desire to Help the BrandJ Eelen, P Özturan, PWJ VerleghInternational Journal of Research in Marketing 34 (4), 872-891, 20172262017
2-) The Role of Market Orientation in Advertising Spending During Economic Collapse: The Case of Turkey in 2001P Özturan, A Özsomer, R PietersJournal of Marketing Research 51 (2), 139-152, 2014792014
3-) Impact of Global Brand Chief Marketing Officers’ Corporate Social Responsibility and Sociopolitical Activism Communication on TwitterP Özturan, A GrinsteinJournal of International Marketing 30 (3), 72-82, 2022122022
4-) Can the marketing department benefit from socially responsible marketing activities? The role of legitimacy and customers’ interest in social responsibilityP Ozturan, A GrinsteinEuropean Journal of Marketing, 2022192022
5-) Kurumsal Sosyal Sorumluluk Vaka Analizi Çalışması: Türkiye’deki 5 Şirket ve 5 STK’nın İncelemesi (Corporate Social Responsibility Case Study Analysis: Examination of 5 …P ÖzturanIstanbul: Third Sector Foundation of Turkey, 201110*2011