Petek Nusa

Petek Nusa

University of Ljubljana - Ljubljana / Slovenia
Business & Management / Marketing
AD Scientific Index ID: 4578009
Univerza v Ljubljani
person_outline Petek Nusa's MOST POPULAR ARTICLES
1-) Brand identity development and the role of marketing communications: brand experts’ viewN Petek, M Konecnik RuzzierManaging Global Transitions 11 (1), 61-78, 2013382013
2-) The importance of diverse stakeholders in place branding: The case of “I feel Slovenia”M Konecnik Ruzzier, N PetekAnatolia 23 (1), 49-60, 2012352012
3-) Country brand I feel Slovenia: First response from localsM Konecnik Ruzzier, N PetekEconomic research-Ekonomska istraživanja 25 (2), 465-484, 2012272012
4-) Incorporating sustainability in branding: I feel SloveniaM Konecnik Ruzzier, N Petek, M RuzzierThe IUP Journal of Brand Management 12 (1), 7-21, 201518*2015
5-) Uvajanje znamke" I feel Slovenia" ali" Slovenijo čutim": odziv prebivalcev SlovenijeN Petek, MK Ruzzier92008