Peter Lenk

Peter Lenk

University of Michigan - Ann Arbor / United States
Natural Sciences / Mathematical Sciences
AD Scientific Index ID: 1292124
person_outline Peter Lenk's MOST POPULAR ARTICLES
1-) Hierarchical Bayes conjoint analysis: recovery of partworth heterogeneity from reduced experimental designsPJ Lenk, WS DeSarbo, PE Green, MR YoungMarketing Science 15 (2), 173-191, 19966791996
2-) Behavioral complexity in leadership: The psychometric properties of a new instrument to measure behavioral repertoireKA Lawrence, P Lenk, RE QuinnThe Leadership Quarterly 20 (2), 87-102, 20093172009
3-) Modeling household purchase behavior with logistic normal regressionGM Allenby, PJ LenkJournal of the American Statistical Association 89 (428), 1218-1231, 19943171994
4-) Brand extension strategy planning: Empirical estimation of brand–category personality fit and atypicalityR Batra, P Lenk, M WedelJournal of marketing research 47 (2), 335-347, 20102722010
5-) Bayesian inference for finite mixtures of generalized linear models with random effectsPJ Lenk, WS DeSarboPsychometrika 65, 93-119, 20002492000