Peter Magnusson

Peter Magnusson

University of Alabama - Tuscaloosa / United States
Business & Management / Marketing
AD Scientific Index ID: 1701806
The University of Alabama
person_outline Peter Magnusson's MOST POPULAR ARTICLES
1-) “What? I thought Samsung was Japanese”: accurate or not, perceived country of origin mattersP Magnusson, SA Westjohn, S ZdravkovicInternational Marketing Review 28 (5), 454-472, 20114142011
2-) Dimensions of fit between a brand and a social cause and their influence on attitudesS Zdravkovic, P Magnusson, SM StanleyInternational Journal of Research in Marketing 27 (2), 151-160, 20103222010
3-) Social identity and brand equity formation: A comparative study of collegiate sports fansBA Boyle, P MagnussonJournal of Sport Management 21 (4), 497-520, 20072802007
4-) Responsiveness to Global and Local Consumer Culture Positioning: A Personality and Collective Identity PerspectiveSA Westjohn, N Singh, P MagnussonJournal of International Marketing 20 (1), 58-73, 20122582012
5-) Breaking through the cultural clutter: A comparative assessment of multiple cultural and institutional frameworksP Magnusson, RT Wilson, S Zdravkovic, J Xin Zhou, SA WestjohnInternational Marketing Review 25 (2), 183-201, 20082352008