Peter Simcock

Peter Simcock

Staffordshire University - Stoke-on-Trent / United Kingdom
Social Sciences / Social Work
AD Scientific Index ID: 1366096
person_outline Peter Simcock's MOST POPULAR ARTICLES
1-) A multivariate segmentation model of senior consumers Journal of Consumer Marketing 26 (4), 251-262, 2009
2-) Understanding older consumers through cognitive age and the list of values: A UK‐based perspective Psychology & Marketing 26 (1), 22-38, 2009
3-) Age, perceived risk and satisfaction in consumer decision making: a review and extension Journal of marketing management 22 (3-4), 355-377, 2006
4-) The invisible majority? Older models in UK television advertising International Journal of Advertising 25 (1), 87-106, 2006
5-) One of society's most vulnerable groups? A systematically conducted literature review exploring the vulnerability of deafblind people Health & social care in the community 25 (3), 813-839, 2017