Petra Riefler

Petra Riefler

Universität fur Bodenkultur Wien - Vienna / Austria
Business & Management / Marketing
AD Scientific Index ID: 1392917
University of Natural Resources and Life Sciences, Vienna
person_outline Petra Riefler's MOST POPULAR ARTICLES
1-) Advancing formative measurement models Journal of business research 61 (12), 1203-1218, 2008
2-) Consumer animosity: a literature review and a reconsideration of its measurement International Marketing Review 24 (1), 87-119, 2007
3-) Cosmopolitan consumers as a target group for segmentation Journal of International Business Studies 43 (3), 285-305, 2012
4-) Consumer cosmopolitanism: Review and replication of the CYMYC scale Journal of Business Research 62 (4), 407-419, 2009
5-) The consumer affinity construct: Conceptualization, qualitative investigation, and research agenda Journal of international marketing 16 (3), 23-56, 2008