Philip Kitchen

Philip Kitchen

ICN School of Management of Nancy - Nancy / France
Business & Management / Marketing
AD Scientific Index ID: 1662162
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person_outline Philip Kitchen's MOST POPULAR ARTICLES
1-) New luxury brand positioning and the emergence of Masstige brandsY Truong, R McColl, PJ KitchenJournal of Brand Management 16 (5), 375-382, 20096212009
2-) The emergence of IMC: a theoretical perspectivePJ Kitchen, J Brignell, T Li, GS JonesJournal of advertising research 44 (1), 19-30, 20046202004
3-) Integrated marketing communicationPJ Kitchen, I BurgmannWiley international encyclopedia of marketing, 20105532010
4-) Internal communication during change managementPJ Kitchen, F DalyCorporate Communications: an international journal 7 (1), 46-53, 20025662002
5-) Public relations: Principles and practicePJ KitchenCengage Learning EMEA, 19975181997