Philipp A Rauschnabel|Philipp Rauschnabel

Philipp A Rauschnabel|Philipp Rauschnabel

Universität der Bundeswehr München - Neubiberg / Germany
Business & Management / Marketing
AD Scientific Index ID: 1783135
University of the Federal Armed Forces Munich
person_outline Philipp A Rauschnabel|Philipp Rauschnabel's MOST POPULAR ARTICLES
1-) Setting the future of digital and social media marketing research: Perspectives and research propositionsYK Dwivedi, E Ismagilova, DL Hughes, J Carlson, R Filieri, J Jacobson, ...International Journal of Information Management 59, 102168, 202113832021
2-) Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policyYK Dwivedi, L Hughes, AM Baabdullah, S Ribeiro-Navarrete, ...International journal of information management 66, 102542, 202216412022
3-) Elements of strategic social media marketing: A holistic frameworkR Felix, PA Rauschnabel, C HinschJournal of Business Research 70 (1), 118-126, 201715782017
4-) Augmented reality marketing: How mobile AR-apps can improve brands through inspirationPA Rauschnabel, R Felix, C HinschJournal of Retailing and Consumer Services 49, 43-53, 20197352019
5-) Wearable technologies: The role of usefulness and visibility in smartwatch adoptionSHW Chuah, PA Rauschnabel, N Krey, B Nguyen, T Ramayah, S LadeComputers in Human Behavior 65, 276-284, 20166962016