Philipp Brüggemann

Philipp Brüggemann

FernUniversität in Hagen - Hagen / Germany
Business & Management / Marketing
AD Scientific Index ID: 5432479
University of Hagen
person_outline Philipp Brüggemann's MOST POPULAR ARTICLES
1-) The impact of COVID-19 pandemic restrictions on offline and online grocery shopping: New normal or old habits?P Brüggemann, R OlbrichElectronic Commerce Research 23 (4), 2051-2072, 2023242023
2-) Comprehensive Meta-Analysis (CMA) 3.0: a software reviewP Brüggemann, K RajguruJournal of Marketing Analytics 10 (4), 425-429, 2022192022
3-) Consumers’ attitudes and purchases in online versus offline grocery shoppingP Brüggemann, K PauwelsAdvances in National Brand and Private Label Marketing: Ninth International …, 2022162022
4-) Competition between national brands and private labels: determinants of the market share of national brandsP Brüggemann, R Olbrich, CD SchultzAdvances in National Brand and Private Label Marketing: Seventh …, 2020162020
5-) How to reduce termination on freemium platforms—literature review and empirical analysisP Brüggemann, N Lehmann-ZschunkeJournal of Marketing Analytics 11 (4), 707-721, 2023112023