Philipp Jaufenthaler

Philipp Jaufenthaler

Universität Innsbruck - Innsbruck / Austria
Business & Management / Marketing
AD Scientific Index ID: 5432515
University of Innsbruck
person_outline Philipp Jaufenthaler's MOST POPULAR ARTICLES
1-) Beauty lies in the eye of the beholder: consumers\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\' and jobseekers\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\' interpretations of the family business brandP JaufenthalerJournal of Product & Brand Management 32 (5), 697-712, 2023162023
2-) A safe haven in times of crisis: The appeal of family companies as employers amid the COVID-19 pandemicP JaufenthalerJournal of Family Business Strategy, 100520, 2022102022
3-) Country differences in family firm reputation: an exploration in Germany, India, and the United StatesP Jaufenthaler, O Koll, M Lude, R PrüglFamily Business Review 36 (4), 352-374, 202342023
4-) Semantic network analysis in consumer and marketing research: application areas in phygital contextsJD Schöps, P JaufenthalerQualitative Market Research: An International Journal 27 (3), 495-514, 202452024
5-) The localness effect of family firm branding on consumer perceptions and purchase intention: An experimental approachP Jaufenthaler, A Kallmuenzer, S Kraus, A De MassisJournal of Small Business Management, 1-30, 202432024