Philipp 'Phil' Klaus

Philipp 'Phil' Klaus

International University of Monaco - Monaco / Monaco
Business & Management / Marketing
AD Scientific Index ID: 4306759
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person_outline Philipp 'Phil' Klaus's MOST POPULAR ARTICLES
1-) EXQ: a multiple-item scale for assessing service experience Journal of Service Management 23 (1), 5-33, 2012
2-) Customer experience: are we measuring the right things? International Journal of Market Research 53 (6), 771-792, 2011
3-) Customer experience: are we measuring the right things?P Klaus, S MaklanInternational Journal of Market Research 53 (6), 771-792, 20114602011
4-) A Framework for Understanding and Managing the Customer Experience.A De Keyser, K Lemon, P Klaus, T KeininghamMSI Marketing Institute Working Paper Series, 20155402015
5-) Moving the customer experience field forward: introducing the touchpoints, context, qualities (TCQ) nomenclatureA De Keyser, K Verleye, KN Lemon, TL Keiningham, P KlausJournal of Service Research 23 (4), 433-455, 20204932020