Philipp Wörfel

Philipp Wörfel

Universität Hamburg - Hamburg / Germany
Business & Management / Marketing
AD Scientific Index ID: 5432605
University of Hamburg
person_outline Philipp Wörfel's MOST POPULAR ARTICLES
1-) Marketing comes to its senses: a bibliometric review and integrated framework of sensory experience in marketingP Wörfel, F Frentz, C TautuEuropean journal of marketing 56 (3), 704-737, 2022372022
2-) Unravelling the intellectual discourse of implicit consumer cognition: A bibliometric reviewP WörfelJournal of Retailing and Consumer Services 61, 101960, 2021342021
3-) Measures of implicit cognition for marketing researchT Teichert, A Graf, S Rezaei, P Wörfel, H DuhMarketing: ZFP–Journal of Research and Management 41 (H. 3), 48-76, 2019142019
4-) Casual snacking as an automatic process: a grounded cognition frameworkT Teichert, P Wörfel, CL AckermannBritish Food Journal 123 (5), 1705-1721, 202132021
5-) Measuring Implicit Cognitions in a Gamified Setting: A Usability Comparison with Traditional Marketing Research Setting.H Duh, T Teichert, P WoerfelThe 2018 Annual Conference of the Emerging Markets Conference Board, 83, 2018