Phyliss Jia Gai

Phyliss Jia Gai

Peking University - Beijing / China
Business & Management / Marketing
AD Scientific Index ID: 5857430
北京大学
person_outline Phyliss Jia Gai's MOST POPULAR ARTICLES
1-) Making recommendations more effective through framings: Impacts of user-versus item-based framings on recommendation click-throughs Journal of Marketing 83 (6), 61-75, 2019
2-) Language and consumer dishonesty: A self-diagnosticity theory Journal of Consumer Research, 2021
3-) Willpower as Moral Ability Journal of Experimental Psychology: General, 2022
4-) 不确定情境下消费者对人工智能和 人工服务的运气感知与相对偏好 南开管理评论 25 (4), 155-165, 2022
5-) Major or minor: when foreign language increases versus decreases cheating Advances in Consumer Research 46, 547-548, 2018