Phyra Sok

Phyra Sok

Monash University - Clayton / Australia
Business & Management / Marketing
AD Scientific Index ID: 51634
Monash University
person_outline Phyra Sok's MOST POPULAR ARTICLES
1-) Achieving superior SME performance: Overarching role of marketing, innovation, and learning capabilitiesP Sok, A O&39;Cass, KM SokAustralasian Marketing Journal 21 (3), 161-167, 20133442013
2-) The role of intellectual resources, product innovation capability, reputational resources and marketing capability combinations in firm growthA O’Cass, P SokInternational Small Business Journal 32 (8), 996-1018, 20142502014
3-) Achieving superior innovation-based performance outcomes in SMEs through innovation resource–capability complementarityP Sok, A O\\\\\\\'CassIndustrial Marketing Management 40 (8), 1285-1293, 20112472011
4-) Exploring innovation driven value creation in B2B service firms: The roles of the manager, employees, and customers in value creationA O\'Cass, P SokJournal of Business Research 66 (8), 1074-1084, 20132332013
5-) An exploratory study into managing value creation in tourism service firms: Understanding value creation phases at the intersection of the tourism service firm and their customersA O\'Cass, P SokTourism Management 51, 186-200, 20151522015