Pia Polsa

Pia Polsa

Hanken School of Economics - Helsinki / Finland
Business & Management / Marketing
AD Scientific Index ID: 1655921
Hanken Svenska handelshögskolan
person_outline Pia Polsa's MOST POPULAR ARTICLES
1-) Modelling consumer responses to an apparel store brand: Store image as a risk reducerV Liljander, P Polsa, A Van RielJournal of retailing and Consumer Services 16 (4), 281-290, 20094022009
2-) Management practices in solution sales—A multilevel and cross-functional frameworkK Storbacka, P Polsa, M SääksjärviJournal of Personal Selling & Sales Management 31 (1), 35-54, 20111212011
3-) Coopetition close to the customer—A case study of a small business networkT Lindström, P PolsaIndustrial Marketing Management 53, 207-215, 20161092016
4-) The effects of market orientation on effectiveness and efficiency: the case of automotive distribution channels in Finland and PolandTZ Chang, R Mehta, SJ Chen, P Polsa, J MazurJournal of Services Marketing 13 (4/5), 407-418, 19991121999
5-) An exploration of how mature women buy clothing: empirical insights and a modelM Holmlund, A Hagman, P PolsaJournal of Fashion Marketing and Management: An International Journal 15 (1 …, 20111072011