Pichakoon Auttawechasakoon

Pichakoon Auttawechasakoon

Burapha University - Chonburi / Thailand
Others
AD Scientific Index ID: 5819969
มหาวิทยาลัยบูรพา
person_outline Pichakoon Auttawechasakoon's MOST POPULAR ARTICLES
1-) Gamification predicting customers’ repurchase intention via e-commerce platforms through mediating effect of customer satisfaction in ThailandT Sitthipon, P Limna, P Jaipong, S Siripipattanakul, P AuttawechasakoonReview of Advanced Multidisciplinary Sciences, Engineering & Innovation 1 (1 …, 2022462022
2-) The relationship between content marketing, e-promotion, e-wom and intentions to book hotel rooms in ThailandS Siripipatthanakul, P Limna, S Siripipattanakul, P AuttawechasakoonAsia Pacific Journal of Academic Research in Business Administration 8 (2 …, 2022302022
3-) Marketing mix (4Cs) affecting decision to be an online degree student: a qualitative case study of an online master’s degree in ThailandS Siripipattanakul, S Siripipatthanakul, P Limna, P AuttawechasakoonInternational Journal on Integrated Education 5 (4), 31-41, 2022242022
4-) Applying the UTAUT to explain factors affecting english learning intention via Netflix (English Subtitle) among Thai peopleP Limna, S Siripipatthanakul, S Siripipattanakul, K Woodeson, ...Asia-Pacific Review of Research in Education 1 (1), 1-19, 2022212022
5-) A review of intentions to use artificial intelligence in Big Data Analytics for Thailand agricultureP Jaipong, P Sriboonruang, S Siripipattanakul, T Sitthipon, P Kaewpuang, ...Review of Advanced Multidisciplinary Science, Engineering & Innovation 1 (2 …, 2022192022