Pielah Kim

Pielah Kim

Marymount Manhattan College - New York / United States
Business & Management / Marketing
AD Scientific Index ID: 4786015
person_outline Pielah Kim's MOST POPULAR ARTICLES
1-) Fashion retailing “tech-gagement”: engagement fueled by new technology Research Journal of Textile and Apparel 22 (4), 390-406, 2018
2-) Using brand alliances with artists to expand retail brand personality Journal of Business Research 85, 424-433, 2018
3-) Artist-brand alliances to target new consumers: can visual artists recruit new consumers to a brand? Journal of Product & Brand Management 27 (3), 308-319, 2018
4-) In the eye of the beholder: Cross-pollination between art-infused products and retail spaces Journal of Business Research 117, 302-311, 2020
5-) When does customization improve brand attitude? Journal of Product & Brand Management 32 (8), 1233-1247, 2023