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Pietro Paolo Frigenti
Leeds Trinity University - Leeds / United Kingdom
Business & Management / Marketing
AD Scientific Index ID: 4838664
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Pietro Paolo Frigenti's MOST POPULAR ARTICLES
1-)
The Development of Frameworks to Implement Digital Marketing Strategies: Introducing SOSTAC and RACEPP FrigentiPrinciples and Practice of Marketing, Digital Marketing and Sustainability …, 20221*2022
2-)
Introducing Digital Analytics and Analytical ToolsPP FrigentiPrinciples and Practice of Marketing, Digital Marketing and Sustainability …, 202212022
3-)
How do academic staff and managers perceive internal branding in UK business schools? Exploring internal branding understanding, support and leadership in universitiesPP FrigentiPQDT-UK & Ireland, 202012020
4-)
SPARC 2017 retrospect & prospects: Salford postgraduate annual research conference book of abstractsM Abubaker, S Al Somali, R Broadley, O Lawal, JY Obeng, IM Khan, ...12017
5-)
The Behavior of the Digital ConsumerPP FrigentiDigital Marketing, 38-63, 20242024
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