Pinelopi Athanasopoulou

Pinelopi Athanasopoulou

University of Peloponnese - Kalamata / Greece
Business & Management / Marketing
AD Scientific Index ID: 1846200
Πανεπιστήμιο Πελοποννήσου
person_outline Pinelopi Athanasopoulou's MOST POPULAR ARTICLES
1-) Relationship quality: a critical literature review and research agendaP AthanasopoulouEuropean journal of marketing, 20096932009
2-) The role of service fairness in the service quality–relationship quality–customer loyalty chain: An empirical studyA Giovanis, P Athanasopoulou, E TsoukatosJournal of Service Theory and Practice, 20151892015
3-) Consumer-brand relationships and brand loyalty in technology-mediated servicesAN Giovanis, P AthanasopoulouJournal of Retailing and Consumer Services 40, 287-294, 20181652018
4-) Adoption of mobile banking services: A comparative analysis of four competing theoretical modelsA Giovanis, P Athanasopoulou, C Assimakopoulos, C SarmaniotisInternational Journal of Bank Marketing 37 (5), 1165-1189, 20191792019
5-) Gaining customer loyalty in the e-tailing marketplace: the role of e-service quality, e-satisfaction and e-trustAN Giovanis, P AthanasopoulouInternational Journal of Technology Marketing 6 9 (3), 288-304, 20141502014