Piya Ngamcharoenmongkol

Piya Ngamcharoenmongkol

National Institute of Development Administration - Bangkok / Thailand
Business & Management / Marketing
AD Scientific Index ID: 5104413
สถาบันบัณฑิตพัฒนบริหารศาสตร์
person_outline Piya Ngamcharoenmongkol's MOST POPULAR ARTICLES
1-) Proactive complaint management: Effects of customer voice initiation on perceived justices, satisfaction, and negative word-of-mouth SAGE Open 11 (3), 21582440211040788, 2021
2-) Destination personality: A dimensions analysis and a new scale development in Thailand International Journal of Tourism Cities 8 (4), 1019-1041, 2022
3-) Conceptual blending of meanings in business marketing relationships Journal of Business & Industrial Marketing 34 (7), 1547-1554, 2019
4-) Central Food Retail: Business Expansion and Brand Architecture Strategy Asian Case Research Journal 22 (01), 199-218, 2018
5-) A Destination Personality and Its Antecedents and Consequence: An Application of Product Branding to Destination BrandingP Auemsuvarn, P NgamcharoenmongkolABAC Journal 42 (3), 180-198, 202242022