Ploypin Chuenterawong

Ploypin Chuenterawong

Chulalongkorn University - Bangkok / Thailand
Business & Management / Marketing
AD Scientific Index ID: 5822190
จุฬาลงกรณ์มหาวิทยาลัย
person_outline Ploypin Chuenterawong's MOST POPULAR ARTICLES
1-) Speaking up on black lives matter: A comparative study of consumer reactions toward brand and influencer-generated corporate social responsibility messagesJ Yang, P Chuenterawong, K PugdeethosapolJournal of Advertising 50 (5), 565-583, 2021542021
2-) Anthropomorphism in CSR endorsement: A comparative study on humanlike vs. cartoonlike virtual influencers’ climate change messagingJ Yang, P Chuenterawong, H Lee, TM ChockJournal of Promotion Management 29 (5), 705-734, 2023302023
3-) Human versus virtual influencer: The effect of humanness and interactivity on persuasive CSR messagingJ Yang, P Chuenterawong, H Lee, Y Tian, TM ChockJournal of Interactive Advertising 23 (3), 275-292, 2023152023