Poja Shams

Poja Shams

University of Karlstad - Karlstad / Sweden
Business & Management / Marketing
AD Scientific Index ID: 1506725
Karlstads universitet
person_outline Poja Shams's MOST POPULAR ARTICLES
1-) Service innovation in e-commerce last mile delivery: Mapping the e-customer journey Journal of Business Research 101, 461-468, 2019
2-) Online retail experience and customer satisfaction: the mediating role of last mile delivery The International Review of Retail, Distribution and Consumer Research 29 (3 …, 2019
3-) Frontline encounters of the AI kind: An evolved service encounter framework Journal of Business Research 116, 366-376, 2020
4-) The use of electrodermal activity (EDA) measurement to understand consumer emotions–A literature review and a call for action Journal of Business Research 104, 146-160, 2019
5-) Gamified in-store mobile marketing: The mixed effect of gamified point-of-purchase advertising Journal of Retailing and Consumer Services 50, 298-304, 2019