Pradeep Chintagunta

Pradeep Chintagunta

University of Chicago Booth School of Business - Chicago / United States
Business & Management / Marketing
AD Scientific Index ID: 1772816
Chicago Booth
person_outline Pradeep Chintagunta's MOST POPULAR ARTICLES
1-) The effects of online user reviews on movie box office performance: Accounting for sequential rollout and aggregation across local marketsPK Chintagunta, S Gopinath, S VenkataramanMarketing science 29 (5), 944-957, 201011502010
2-) The effect of banner advertising on internet purchasingP Manchanda, JP Dubé, KY Goh, PK ChintaguntaJournal of Marketing Research 43 (1), 98-108, 20066882006
3-) On using demographic variables to determine segment membership in logit mixture modelsS Gupta, PK ChintaguntaJournal of Marketing Research 31 (1), 128-136, 19945481994
4-) How does assortment affect grocery store choice?RA Briesch, PK Chintagunta, EJ FoxJournal of Marketing research 46 (2), 176-189, 20095502009
5-) A Bayesian model to forecast new product performance in domestic and international marketsR Neelamegham, P ChintaguntaMarketing Science 18 (2), 115-136, 19995471999