Pradeep Korgaonkar

Pradeep Korgaonkar

Florida Atlantic University - Boca Raton / United States
Business & Management / Marketing
AD Scientific Index ID: 1338329
person_outline Pradeep Korgaonkar's MOST POPULAR ARTICLES
1-) A multivariate analysis of web usage. Journal of advertising research, 1999
2-) A conjoint investigation of the relative importance of risk relievers in direct marketing J Advertising Res., 38-44, 1988
3-) Relationship of type of product, shopping orientations, and demographics with preference for shopping on the Internet Journal of Business and Psychology 18, 101-120, 2003
4-) Web advertising: gender differences in beliefs, attitudes and behavior Internet research 13 (5), 375-385, 2003
5-) Beliefs, attitudes and behaviour towards Web advertising International journal of Advertising 21 (1), 87-113, 2002