Pradip Kumar Bala

Pradip Kumar Bala

Indian Institute of Management Ranchi - Ranchi / India
Engineering & Technology / Computer Science
AD Scientific Index ID: 483964
भारतीय प्रबंधन संस्थान
person_outline Pradip Kumar Bala's MOST POPULAR ARTICLES
1-) Why do people use food delivery apps (FDA)? A uses and gratification theory perspective Journal of Retailing and Consumer Services 51 (November 2019), 221-230, 2019
2-) Personalized digital marketing recommender engine Journal of Retailing and Consumer Services 53, 101799, 2020
3-) The emerging role of cognitive computing in healthcare: A systematic literature review International Journal of Medical Informatics 129 (September 2019), 154-166, 2019
4-) User generated content for exploring factors affecting intention to use travel and food delivery services International Journal of Hospitality Management 92, 2021
5-) Innovation resistance theory perspective on the use of food delivery applications Journal of Enterprise Information Management 34 (6), 1746-1768, 2020