Pragasen Pillay

Pragasen Pillay

University of Cape Town - Cape Town / South Africa
Business & Management / Marketing
AD Scientific Index ID: 5835035
Universiteit van Kaapstad
person_outline Pragasen Pillay's MOST POPULAR ARTICLES
1-) Local democracy and developmental local government in South Africa beyond the first decade: Quo vadis?PS Reddy, P Naidoo, P PillayAfricanus 35 (2), 40-52, 2005282005
2-) Rethinking share-of-wallet at the bottom of the pyramid: Using financial diaries to observe monthly category trade-offsJ Lappeman, J Chigada, P PillayJournal of Consumer Marketing 36 (1), 50-63, 2019212019
3-) The importance of branding fast moving consumer goods in retail chain stores: consumers and marketers perceptions in South Africa.P Pillay102007
4-) Modifying monthly household expenditure allocations: An exploration of South African BoP consumersJ Lappeman, JM Chigada, P PillayJournal of Consumer Sciences 47 (1), 51-70, 201982019
5-) Advertising to reduce meat consumption: positive framing versus negative framing effects on attentionC Zunckel, P Pillay, MH Drummond, D RosensteinJournal of Social Marketing 13 (4), 609-630, 202362023