Pramod Pathak

Pramod Pathak

Indian Institute of Technology (Indian School of Mines) Dhanbad - Dhanbad / India
Business & Management / Strategic Management
AD Scientific Index ID: 405172
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person_outline Pramod Pathak's MOST POPULAR ARTICLES
1-) Intention to buy eco-friendly packaged products among young consumers of India: A study on developing nationG Prakash, P PathakJournal of cleaner production 141, 385-393, 20174212017
2-) Consumer decision-making style of gen Z: A generational cohort analysisP Thangavel, P Pathak, B ChandraGlobal Business Review 23 (3), 710-728, 20221192022
3-) Social media as an upcoming tool for political marketing effectivenessM Safiullah, P Pathak, S Singh, A AnshulAsia Pacific Management Review 22 (1), 10-15, 20171182017
4-) Millennials and Generation Z: a generational cohort analysis of Indian consumersP Thangavel, P Pathak, B ChandraBenchmarking: An International Journal 28 (7), 2157-2177, 20211002021
5-) Factors affecting turnover intentions in the Indian retail industryP Pandey, S Singh, P PathakInternational Journal of Human Resources Development and Management 19 (2 …, 2019532019