Prasad A Naik

Prasad A Naik

University of California Davis - Davis / United States
Business & Management / Marketing
AD Scientific Index ID: 1747206
person_outline Prasad A Naik's MOST POPULAR ARTICLES
1-) Mobile marketing in the retailing environment: current insights and future research avenuesV Shankar, A Venkatesh, C Hofacker, P NaikJournal of Interactive Marketing 24 (2), 111-120, 20109162010
2-) Understanding the impact of synergy in multimedia communicationsPA Naik, K RamanJournal of marketing research 40 (4), 375-388, 20037392003
3-) Planning media schedules in the presence of dynamic advertising qualityPA Naik, MK Mantrala, AG SawyerMarketing science 17 (3), 214-235, 19983711998
4-) A hierarchical marketing communications model of online and offline media synergiesPA Naik, K PetersJournal of Interactive Marketing 23 (4), 288-299, 20093332009
5-) Planning marketing-mix strategies in the presence of interaction effectsPA Naik, K Raman, RS WinerMarketing Science 24 (1), 25-34, 20053242005