Prashant Chaudhary

Prashant Chaudhary

MIT World Peace University Pune - Pune / India
Business & Management / Marketing
AD Scientific Index ID: 5272242
डॉ. विश्वनाथ कराड एम.आय.टी. विश्वशांती विद्यापीठ
person_outline Prashant Chaudhary's MOST POPULAR ARTICLES
1-) Understanding the antecedents of omni-channel shopping by customers with reference to fashion category: the Indian millennials’ perspectiveP Chaudhary, A Singh, S SharmaYoung Consumers 23 (2), 304-320, 2022202022
2-) Book - Retail marketing in the modern age (ISBN – 978-93-515-0869-4)P ChaudharySAGE Publishing (https://us.sagepub.com/en-us/nam/selling-and-negotiation …, 201619*2016
3-) Visual merchandising in retailing: Influencing consumer buying behavior towards apparels with special reference to Pune city in IndiaPV Chaudhary, RA JadhavInternational Journal of Marketing and Technology 4 (5), 74-94, 2014112014
4-) Experiential tourism–role and application of micro-targeting in enhancing customer experience, engagement and loyaltyP Chaudhary, P Kiran, N Kate, S PandeyJournal of Information and Optimization Sciences 43 (6), 1463-1473, 202292022
5-) Online Influencer Marketing–An Effective Marketing Technique for Strategic Branding, Resonating Communication and Customer EngagementP ChaudharyManagement Dynamics 22 (1), 36-42, 202292022