Prashant Mishra

Prashant Mishra

Indian Institute of Management Calcutta - Kolkata / India
Business & Management / Marketing
AD Scientific Index ID: 393262
ইন্ডিয়ান ইনস্টিটিউট অফ ম্যানেজমেন্ট ক্যালকাটা
person_outline Prashant Mishra's MOST POPULAR ARTICLES
1-) Religiosity and consumer behavior: A summarizing reviewR Agarwala, Riddhi, Mishra, Prashant, & SinghJournal of Management, Spirituality & Religion 16 (1), 32-54, 20191462019
2-) Leadership Effectiveness.U Dhar, P MishraJournal of Management Research (09725814) 1 (4), 2001912001
3-) Corporate social responsibility: Linking bottom of the pyramid to market development?R Singh, M Bakshi, P MishraJournal of Business Ethics 131, 361-373, 2015762015
4-) Impact of consumption emotions on WOM in movie consumption: Empirical evidence from emerging marketsP Mishra, M Bakshi, R SinghAustralasian Marketing Journal 24 (1), 59-67, 2016512016
5-) Have green, pay more: An empirical investigation of consumer’s attitude towards green packaging in an emerging economyP Mishra, T Jain, M MotianiEssays on Sustainability and Management: Emerging Perspectives, 125-150, 2017502017