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Prashant Rajaram
AD Scientific Index 2024
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Ivey Business School - / Canada
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Prashant Rajaram's MOST POPULAR ARTICLES
1-)
Influencer Videos: Unboxing the MystiqueP Rajaram, P ManchandaAvailable at SSRN 3752107, 202335*2023
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When do you Zap: The Effects of Ad Delivery in Streaming MediaP Rajaram, P Manchanda, EM SchwartzAvailable at SSRN 3496039, 20242*2024
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Bingeability and Ad Tolerance: New Metrics for the Streaming Media AgeP Rajaram, P Manchanda, E SchwartzWorkshops at the Thirty-Second AAAI Conference on Artificial Intelligence, 201812018
4-)
Modeling Viewer and Influencer Behavior on Streaming PlatformsP Rajaram2021
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