Prashanth Nyer

Prashanth Nyer

Chapman University - Orange / United States
Business & Management / Marketing
AD Scientific Index ID: 880677
person_outline Prashanth Nyer's MOST POPULAR ARTICLES
1-) The role of emotions in marketingRP Bagozzi, M Gopinath, PU NyerJournal of the academy of marketing science 27 (2), 184-206, 199947101999
2-) A study of the relationships between cognitive appraisals and consumption emotionsPU NyerJournal of the Academy of Marketing Science 25 (4), 296-304, 19977571997
3-) An investigation into whether complaining can cause increased consumer satisfactionPU NyerJournal of consumer marketing, 20004132000
4-) Effects of complaining versus negative word of mouth on subsequent changes in satisfaction: The role of public commitmentPU Nyer, M GopinathPsychology & Marketing 22 (12), 937-953, 20052182005
5-) Cathartic complaining as a means of reducing consumer dissatisfactionPU NyerJournal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 19991381999