Prateeksha Parihar

Indian Institute of Management Raipur - Raipur / India

Business & Management / Marketing

AD Scientific Index ID: 4774569

भारतीय प्रबंधन संस्थान रायपुर

Registration, Add Profile,
Premium Membership

Get Your Global Impact Certificate

Prateeksha Parihar's MOST POPULAR ARTICLES

1-) The role of customer engagement in the involvement-loyalty link Marketing Intelligence & Planning, 2019

2-) The role of customer engagement in travel services Journal of Product & Brand Management, 2020

3-) Customer Engagement: Conceptualization, Distinctiveness and Testing the Nomological Network P Parihar, J Dawra, V Sahay ACR North American Advances, 2016 2016

ARTICLES

Add your articles