Pratik Modi

Pratik Modi

Institute of Rural Management Anand - Anand / India
Business & Management / Marketing
AD Scientific Index ID: 405080
ग्रामीण प्रबंधन संस्थान
person_outline Pratik Modi's MOST POPULAR ARTICLES
1-) Conceptualising market orientation in non-profit organisations: Definition, performance, and preliminary construction of a scaleP Modi, D MishraJournal of Marketing Management 26 (5-6), 548-569, 20101392010
2-) Personality and older consumers’ green behaviour in the UKS Gordon-Wilson, P ModiFutures 71, 1-10, 2015672015
3-) Market orientation in nonprofit organizations: innovativeness, resource scarcity, and performanceP ModiJournal of Strategic Marketing 20 (1), 55-67, 2012652012
4-) Conceptualising and validating the social capital construct in consumer-initiated online brand communities (COBCs)S Li, P Modi, MSS Wu, CHS Chen, B NguyenTechnological Forecasting and Social Change 139, 303-310, 2019452019
5-) Measuring market orientation in nonprofit organizationsP ModiJournal of Strategic Marketing 20 (5), 447-460, 2012422012