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Praveen Aggarwal
AD Scientific Index 2024
Business & Management / Marketing
University of Minnesota Duluth - Duluth / United States
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Praveen Aggarwal's MOST POPULAR ARTICLES
1-)
Scarcity messagesP Aggarwal, SY Jun, JH HuhJournal of Advertising 40 (3), 19-30, 20114862011
2-)
Social loafing on group projects: Structural antecedents and effect on student satisfactionP Aggarwal, CL O\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'BrienJournal of marketing education 30 (3), 255-264, 20084862008
3-)
Who is the fairest of them all? An attributional approach to price fairness perceptions R Vaidyanathan, P Aggarwal Journal of Business Research 56 (6), 453-463, 2003 3702003
4-)
Strategic brand alliances: implications of ingredient branding for national and private label brandsR Vaidyanathan, P AggarwalJournal of product & brand management 9 (4), 214-228, 20003862000
5-)
Salesperson empathy and listening: Impact on relationship outcomesP Aggarwal, SB Castleberry, R Ridnour, CD ShepherdJournal of Marketing Theory and Practice 13 (3), 16-31, 20052842005
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