Preeti Nayal

Preeti Nayal

National Institute of Industrial Engineering NITIE - Mumbai / India
Business & Management / Marketing
AD Scientific Index ID: 4745763
राष्ट्रीय औद्योगिक इंजीनियरी संस्थान मुम्बई
person_outline Preeti Nayal's MOST POPULAR ARTICLES
1-) Digital marketing for B2B organizations: structured literature review and future research directionsN Pandey, P Nayal, AS RathoreJournal of Business & Industrial Marketing, 20201222020
2-) Covid‐19 pandemic and consumer‐employee‐organization wellbeing: A dynamic capability theory approachP Nayal, N Pandey, J PaulJournal of Consumer Affairs 56 (1), 359-390, 2022582022
3-) Online food delivery: A systematic synthesis of literature and a framework developmentA Shankar, C Jebarajakirthy, P Nayal, HI Maseeh, A Kumar, A SivapalanInternational Journal of Hospitality Management 104, 103240, 2022332022
4-) Examining m-coupon redemption intention among consumers: A moderated moderated-mediation and conditional modelP Nayal, N Pandey, J PaulInternational Journal of Information Management 57, 102288, 2021472021
5-) Metaverse is not my cup of tea! An investigation into how personality traits shape metaverse usage intentionsA Kumar, A Shankar, P NayalJournal of Retailing and Consumer Services 77, 103639, 2024352024