Prince Yao Amu

Prince Yao Amu

University of Ghana - Legon / Ghana
Business & Management / Marketing
AD Scientific Index ID: 5829238
person_outline Prince Yao Amu's MOST POPULAR ARTICLES
1-) Celebrity political party endorsement and voter behaviour: a post-election empirical evidenceB Senanu, P Yao Amu, H Ampomah MensahJournal of Marketing Communications, 1-24, 202322023
2-) The role of perceived value in football club branding: a developing league perspectivePY Amu, B Narteh, P KoduaAfrican Journal of Economic and Management Studies, 202412024
3-) The Moderating Role of Corporate Social Responsibility on the Relationship between Brand Image and Brand Loyalty: APY Amu, R Odoom, I MohammedCorporate Social Responsibility-A Global Perspective: A Global Perspective, 29, 20242024
4-) The Moderating Role of Corporate Social Responsibility on the Relationship between Brand Image and Brand Loyalty: A Post-COVID-19 Perspective among Telecommunication Firms in GhanaPY Amu, R Odoom, I Mohammed, AA SalamIntechOpen, 20242024