Priscilla Peña

Priscilla Peña

University of Rhode Island - Kingston / United States
Business & Management / Marketing
AD Scientific Index ID: 5497260
person_outline Priscilla Peña's MOST POPULAR ARTICLES
1-) When data security goes wrong: Examining the impact of stress, social contract violation, and data type on consumer coping responses following a data breachLI Labrecque, E Markos, K Swani, P PeñaJournal of Business Research 135, 559-571, 2021482021
2-) Not all sunshine and rainbows: exploring the dark side of AI in interactive marketingLI Labrecque, PY Peña, H Leonard, R LegerJournal of Research in Interactive Marketing, 202472024
3-) Are data breaches the new norm? Exploring data breach trends, consumer sentiment, and responses to security invasionsE Markos, P Peña, LI Labrecque, K SwaniJournal of Consumer Affairs 57 (3), 1089-1119, 202352023
4-) Increasing student engagement & contributions: Introducing the semester-long participation competitionP Peña, J Riley, N DavisMarketing education review 34 (2), 99-106, 2024
5-) From Woke-washing to Authentic Brand Activism: Essays on Its Impact on Consumer Identity, Brand Morality and Brand ResponsesPY Peña