Psgim Director

PSG Institute of Management Coimbatore - Coimbatore / India

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AD Scientific Index ID: 4449676

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Psgim Director's MOST POPULAR ARTICLES

1-) A Study on the Influence of Senses and the Effectiveness of Sensory Branding Journal of Psychiatry 18 (2), 236, 2015

2-) Influence of decision makers' characteristics on risk analysis in strategic investment decisions Journal of Modern Accounting and Auditing 6 (4), 38, 2010

3-) Research methods in business Excel Books India, 2008

4-) Disclosure Studies â€“A Commentary on the Methods and Measures Indian Journal of Corporate Governance 4 (1), 29-46, 2011

5-) Occupational stress: A study of employee stress in Indian ITES industry Allied Publishers, 2014

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