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Punam Anand Keller
Dartmouth College - Hanover / United States
Business & Management / Marketing
AD Scientific Index ID: 1292351
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Punam Anand Keller's MOST POPULAR ARTICLES
1-)
When to accentuate the negative: The effects of perceived efficacy and message framing on intentions to perform a health-related behaviorLG Block, PA KellerJournal of marketing research 32 (2), 192-203, 19959401995
2-)
Value from regulatory construal fit: The persuasive impact of fit between consumer goals and message concretenessAY Lee, PA Keller, B SternthalJournal of Consumer Research 36 (5), 735-747, 20106812010
3-)
Increasing the persuasiveness of fear appeals: The effect of arousal and elaborationPA Keller, LG BlockJournal of consumer research 22 (4), 448-459, 19964321996
4-)
Vividness effects: A resource-matching perspectivePA Keller, LG BlockJournal of Consumer Research 24 (3), 295-304, 19974411997
5-)
Designing effective health communications: a meta-analysisPA Keller, DR LehmannJournal of Public Policy & Marketing 27 (2), 117-130, 20084402008
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