Qazi Mohammed Ahmed

Qazi Mohammed Ahmed

Bahria University - Islamabad / Pakistan
Business & Management / Marketing
AD Scientific Index ID: 4727415
جامعۂ بحریہ
person_outline Qazi Mohammed Ahmed's MOST POPULAR ARTICLES
1-) The role of social media marketing and brand consciousness in building brand loyalty Global Management Journal for Academic & Corporate Studies 8 (1), 154-165, 2018
2-) Observing viewers’ self-reported and neurophysiological responses to message appeal in social media advertisements Journal of retailing and consumer services 59, 102373, 2021
3-) Advertising skepticism, need for cognition and consumers’ attitudes Marketing Intelligence & Planning 36 (6), 678-693, 2018
4-) Impact of social media marketing on brand love: promoting loyalty in the restaurant landscape of Pakistan Online Journal of Communication and Media Technologies 9 (4), e201927, 2019
5-) The social media advertising model (SMAM): a theoretical framework Journal of Managerial Sciences 11 (3), 117-144, 2018