Qiaowei Shen

Qiaowei Shen

Peking University - Beijing / China
Business & Management / Marketing
AD Scientific Index ID: 6024260
北京大学
person_outline Qiaowei Shen's MOST POPULAR ARTICLES
1-) Local market characteristics and online-to-offline commerce: An empirical analysis of Groupon Management Science 64 (4), 1860-1878, 2018
2-) Behavior-based advertising Management Science 64 (5), 2047-2064, 2018
3-) McDonald's and KFC in China: Competitors or Companions? Marketing Science 33 (2), 287-307, 2014
4-) Stimulating consumption at low budget: evidence from a large-scale policy experiment amid the COVID-19 pandemic Management Science 67 (12), 7291-7307, 2021
5-) Strategic entry before demand takes off Management Science 56 (8), 1259-1271, 2010