Qichao Zhu (朱启超)

Qichao Zhu (朱启超)

Central South University - Changsha / China
Business & Management / Marketing
AD Scientific Index ID: 5871182
中南大学
person_outline Qichao Zhu (朱启超)'s MOST POPULAR ARTICLES
1-) Building consumer connection with new brands through rituals: the role of mindfulnessMW Liu, Q Zhu, X WangMarketing Letters, 1-14, 2022162022
2-) The role of the face itself in the face effect: Sensitivity, expressiveness, and anticipated feedback in individual complianceMW Liu, Q Zhu, Y YuanFrontiers in Psychology 9, 2499, 201942019
3-) Applying Predictive Analytics in Interactive Marketing: How It Influences Customer Perception and Reaction?MW Liu, Q Zhu, Y Yuan, S WuThe Palgrave Handbook of Interactive Marketing, 667-682, 202312023
4-) Consumer responses to weakness revelation of human brands: The role of authenticityMW Liu, J Huang, Q Zhu, X ZhengInternational Journal of Research in Marketing, 20242024
5-) Revealing a Weakness Boosts Consumer Perceptions of Human Brand AuthenticityQ Zhu, M Wenjing Liu, M ZhangACR North American Advances, 20192019