Qing Liu

Qing Liu

University of Wisconsin Madison - Madison / United States
Business & Management / Marketing
AD Scientific Index ID: 1329356
person_outline Qing Liu's MOST POPULAR ARTICLES
1-) Exploring the effects of “What”(product) and “Where”(website) characteristics on online shopping behaviorG Mallapragada, SR Chandukala, Q LiuJournal of Marketing 80 (2), 21-38, 20161792016
2-) Efficient choice designs for a consider-then-choose modelQ Liu, N AroraMarketing Science 30 (2), 321-338, 2011582011
3-) Investigating endogeneity bias in marketingQ Liu, T Otter, GM AllenbyMarketing Science 26 (5), 642-650, 2007432007
4-) An assessment of when, where and under what conditions in-store sampling is most effectiveSR Chandukala, JP Dotson, Q LiuJournal of Retailing 93 (4), 493-506, 2017292017
5-) Noncompensatory dyadic choicesN Arora, T Henderson, Q LiuMarketing Science 30 (6), 1028-1047, 2011232011