Quevedo, Fj

Quevedo, Fj

Rutgers The State University of New Jersey - New Brunswick / United States
Business & Management / Marketing
AD Scientific Index ID: 5272488
Rutgers University
person_outline Quevedo, Fj's MOST POPULAR ARTICLES
1-) Rationality is overrated: brand choice is largely intuitiveFJ Quevedo, P GopalakrishnaRutgers Business Review 6 (3), 312-332, 2021
2-) A Predictive Model for the US Non-profit Market; A Macro to a Micro PerspectiveFJ Quevedo, AK Quevedo-PrinceAdvanced Journal of Social Science 5 (1), 1-9, 2019
3-) Given the Time and the Money to Think, Consumers will Rely more on Intuition, Sensations, and Emotions, rather than Rationale, to DecideFJ QuevedoAdvanced Journal of Social Science 6 (1), 38-47, 202042020
4-) Testing Kuschman, Khun & Pfaerrer’s (2012) Communicative Framework on a global NGO: The case of the WSKF Sports FoundationFJ QuevedoInternational Journal of Recent Advances in Multidisciplinary Research 6 (10 …, 2019
5-) The 5-Ps of Fundraising: Lessons from Consumer Behavior to Non-Profit MarketingFJ Quevedo, K LeeRutgers Business Review 8 (1), 28-38, 202312023