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R Bagozzi
AD Scientific Index 2024
Business & Management / Marketing
University of Michigan - Ann Arbor / United States
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R Bagozzi's MOST POPULAR ARTICLES
1-)
User acceptance of computer technology: a comparison of two theoretical modelsF Davis, RP Bagozzi, PR Warshaw354171989
2-)
On the evaluation of structural equation modelsR bagozzi, Y Yijournal of the academy of marketing science 16 (1), 74-94, 1988318881988
3-)
Technology acceptance modelFD Davis, RP Bagozzi, PR WarshawJ Manag Sci 35 (8), 982-1003, 1989130711989
4-)
Extrinsic and Intrinsic Motivation to Use Computers in the Workplace1FD Davis, RP Bagozzi, PR WarshawJournal of applied social psychology 22 (14), 1111-1132, 1992102281992
5-)
Assessing construct validity in organizational researchRP Bagozzi, Y Yi, LW PhillipsAdministrative science quarterly, 421-458, 199192111991
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