R Dale Wilson

R Dale Wilson

Michigan State University - East Lansing / United States
Business & Management / Marketing
AD Scientific Index ID: 1329357
person_outline R Dale Wilson's MOST POPULAR ARTICLES
1-) Emotional feelings and attitude toward the advertisement: The roles of brand familarity and repetitionKA Machleit, RD WilsonJournal of advertising 17 (3), 27-35, 19885181988
2-) The impact of information level on the effectiveness of US and Korean television commercialsCR Taylor, GE Miracle, RD WilsonJournal of Advertising 26 (1), 1-18, 19972851997
3-) Television programming and its influence on viewers\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\' perceptions of commercials: The role of program arousal and pleasantnessVC Broach Jr, TJ Page Jr, RD WilsonJournal of Advertising 24 (4), 45-54, 19951291995
4-) NEWS: A decision-oriented model for new product analysis and forecastingLG Pringle, RD Wilson, EI BrodyMarketing science 1 (1), 1-29, 19821291982
5-) The perceived veracity of PIMS strategy principles in Japan: An empirical inquiryM Kotabe, DF Duhan, DK Smith Jr, RD WilsonJournal of Marketing 55 (1), 26-41, 19911211991