R Sivakumar

R Sivakumar

Sri Manakula Vinayagar Engineering College - Pondicherry / India
Business & Management / Marketing
AD Scientific Index ID: 4792632
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person_outline R Sivakumar's MOST POPULAR ARTICLES
1-) REPERCUSSION OF DIGITAL MARKETING ON PERFORMANCE OF INDIAN RURAL BANKS R Sivakumar, T Chandramohan, A Anbazhagan Journal of Critical Reviews 7 (8), 2555-2564, 2020 42020
2-) A Study on Implementation of Customers Experience Management (CEM) in Banking Sector FOR Enhancement of Banking Performance with reference to Puducherry RegionR Sivakumar, SC VetrivelAsian Journal of Research in Social Sciences and Humanities 6 (10), 1359-1375, 201632016
3-) Enhancement of touchpoint interactions on customer experience management in the banking sectorR Sivakumar, C GaneshkumarInternational Journal of Electronic Customer Relationship Management 13 (4 …, 202222022
4-) IMPACT OF CUSTOMER EXPERIENCE MANAGEMENT (CEM) ON INDIAN RETAIL BANKS - CONCEPTUAL FRAMEWORKR Sivakumar, T ChandramohanMUKT SHABD JOURNAL 9 (5), 5674-5682, 202022020
5-) A Hybrid Approach for Customer Segmentation and Loyalty Prediction in E-CommerceAV Elamurugan Balasundaram, P. Aranganathan, Krishna Sudhir Annavajjala, R ...Prabandhan : Indian Journal of Management 17 (10), 56-69, 20242024